‘If I was serious about wanting to grow my business in China, Mag Wong would be the first person I asked for advice.

She knows her topic. And I can trust her to tell me what I need to know, even if I don't want to hear it. Mag is feisty, opinionated, knowledgeable and smart. An entrepreneur who doesn't take no for an answer! You want her in your corner. You need her insights.’ 

Dave Blackshaw, Partner, The Exetor Group

‘Mag Wong is a luminary in the China marketing research sector. Her unparalleled expertise has shaped the industry. As a consumer specialist and successful entrepreneur, she founded her own company, setting benchmarks for innovation and excellence. Mag's journey didn’t pause with retirement; instead, she embraced anthropology, further enriching her understanding of consumer behavior through a cultural lens. Her relentless pursuit of knowledge and dedication to applying anthropological insights in business contexts has been truly inspiring. Working with Mag has been an enlightening experience, showcasing the power of lifelong learning and passion-driven success.’

Maxwell Wang, Founder of Researchism

‘Having worked for Mag as an Associate Research Director, I was able to witness Mag’s hands-on approach to consumer studies. Despite being the CEO of Oracle Added Value, she always took the time not only to lead clients but to listen to consumers first-hand, always adding invaluable insights to the analysis. Part of Mag’s meteoritical success stems from her ability to explain consumers’ tastes and behaviours to outsiders. Her business acumen and deep knowledge of her clients meant her recommendations helped achieve the desired business results. Oracle Added Value has always enjoyed the loyalty and admiration of top consumer brands.’

Shiri Atsmon, Founder, Our Home Our Planet CIC 

‘I have had the privilege to work with Magdalena Wong on many projects both in Hong Kong and Mainland China; and in both quantitative and qualitative research. During that, she was a cut above the rest as a moderator in focused group discussions. She is curious, open-minded, and keenly aware of the wider business context. Not only she is an objective facilitator, but she also has the ability to get people to talk honestly and candidly. Throughout the whole process, she was collaborative and managed to bring the key stakeholders on the “insight journey”.’

Steven Co, Senior Manager, San Miguel Brewery Hong Kong Ltd.

‘Mag Wong stands as a beacon in the realm of China market research... As a visionary leader, she established her own firm to forge deep and valuable connections with clients in China, integrating these relationships into the comprehensive market strategies to address Chinese consumers’ dynamics. The opportunity to work alongside her for 6 years was an extraordinary journey, which highlighted the importance of passionately pursuing professional excellence. Her adeptness at intertwining cultural understanding with market strategies has inspired how my peers and clients view the consumers in China.’

James Cheng, Freelancer, Former Consulting Partner, Ipsos Strategy3

‘Magdalena was recognized by the industry and clients as the guru that possessed extensive knowledge of the China market and consumers. Many of her clients turned to her to help reveal consumer behavior motivations behind their behavior; and she would blend academia into commercial practicality.

Mag then completed a PhD in anthropology and started her writing journey. I would advocate her books to be most insightful for understanding Chinese consumers and relevant for all marketers that would need to understand the China market.’

Gerline Soo, Brand consultant. Former Managing Director, Kantar Qualitative Practice for Greater China

‘Our collaboration with Mag has developed since my arrival in Hong Kong in early 2000s, through numerous professional projects and personal encounters. Always informative, inspiring and valuable, they were my source of knowledge and understanding of Asian consumers.

Mag is both analytical, impartial yet perceptive and intuitive. Throughout my 25+ year career, I have not seen anyone else moderate a group discussion like Mag. Her preparation was so thorough, all she did during the group was nod and shift her glance or raise an eyebrow to signal “please elaborate”. Simply by encouraging consumers to talk, she led the discussion through all the relevant topics necessary for actionable insights.’

Olga Notkina, Strategy & Insights Professional, former manager/ director at Philip Morris, Japan Tobacco International

I approached Mag after reading her first book on Chinese masculinity. While Mag is known for her expertise in marketing research, her academic contributions have always enlightened me when we meet during my academic journey. Our discussions have yielded invaluable insights and support from Mag, and are conducive to our cross-learning and idea-sharing. I deeply admire her commitment to research and her understanding of Chinese society. I look forward to the release of her forthcoming book, which promises to offer diverse perspectives on Chinese consumers. Mag’s dedication and her insights make her not only an exceptional researcher but also a true inspiration.

-       Mei Di, PhD candidate, University of Hong Kong