Moderating consumer focus group discussions (1980s-90s)

Observational interviews in villages and counties on laundry wash habits in China (1994 & 95)

Women handwashed their clothes a lot despite owning a washing machine. They still are! At least in smaller cities and rural China. (More to be covered in a forthcoming book)

Immersive ethnography in Nanchong (2013-2015)